https://www.julianapenna.com/about daily 0.75 2023-10-27 https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617292712515-I51Y6B4Q84ITZF5O25DZ/IMG-20200530-WA0018%2B%25282%2529.jpg about - Hi! I’m Juliana Product Designer with 5 years of experience crafting end-to-end digital experiences across SaaS platforms and digital health products. I work at the intersection of user research, information architecture, and interaction design, translating complex requirements into intuitive, accessible solutions that work for everyone. Accessibility is not a checklist for me, it's a design principle I bring from the first sketch to the final handover. I've worked closely with engineers, product managers, and cross-functional stakeholders, and I'm comfortable shaping direction in ambiguous, fast-moving environments. Before moving into digital design, I spent over a decade as a fashion designer in Brazil and Portugal. This experience gave me a deep, practical understanding of end-to-end product development and user-centred thinking long before I had a name for it. Fun facts I'm from Brazil and have been based in Vienna since 2023. I've been living and working in Europe since 2019, and I'm authorised to work full-time anywhere in the EU without sponsorship. When I'm not designing, I'm probably on my endurance bike, at a local street market, or planning my next trip. I love to dance, try new foods, and stay connected to the world around me. Fashion design was my first creative home, and its influence still shapes how I see products today. https://www.julianapenna.com/contact daily 0.75 2023-06-29 https://www.julianapenna.com/casestudies daily 1.0 2026-07-30 https://www.julianapenna.com/casestudies/axa-health-app monthly 0.5 2026-07-30 https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/2cdcc61c-627a-4914-87fd-68f0863151b4/mockup+services+01.jpg https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/d77508da-af39-4134-a114-bd3b31dc00ea/before.jpg https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/b4895d4d-4dec-4bb4-a473-16890eafe595/comparative3.JPG https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/9dadc409-5a67-4234-b994-56d4f61e179f/Services_Card+Sort_UX+team4.JPG https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/748cab66-faec-4b54-b5ad-110b012c39f9/wireframes.png https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/3c2dd200-5c84-495f-a657-e79af9f60436/Accessibility3.jpg https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/44323f2b-2984-4619-80c8-debad51411db/workshop+and+others4.jpg https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/bfe4b121-12ad-472c-b26b-c14f023c072d/testing4.jpg https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/16e80414-0710-4a55-ad53-9e73447fc896/result5.jpg https://www.julianapenna.com/casestudies/wellness-institute-dashboard monthly 0.5 2021-04-29 https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1619453022404-ZU2PKT0AQHX4E4LPPFPQ/logo.png home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1619534290373-TXAKRALE2LD479XTDR9P/Frame+18+%281%29.jpg home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1619624340830-YCNLV7RAB2YCQYIVUJMF/Frame+19+%282%29.jpg home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1620238946057-K60C7KVGRU1FR498NL6D/Frame+24.png home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1620239132323-FHJGKHL1JF7XQ8BJS6VY/to+Portfolio.jpg home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1618422525732-WGY2I4NISXGWPK9MGDDH/mind+mapping.jpg home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1618422691038-XU323KNBHWQWWYEWXCR2/app+produtividade.jpg home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1618423421945-PI7UF2UNMD5Y4F045853/Frame+2.jpg home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1618424784749-2CSD1QZ2CIPUJOEPSXWR/quadrante+de+moscow.jpg home page - Wellness Institute Dashboard - Moscow Quadrant We used this methodology to define priorities and understand what flow we would present in this Sprint. https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1619625189288-R2B4ELKQXQX6GFILNXKL/Style+Tile_edit.jpg home page - Wellness Institute Dashboard https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1618480628605-VIGSJ297O9ZVTB2UJKFO/Macbook+Pro.jpg home page - Wellness Institute Dashboard https://www.julianapenna.com/casestudies/carol-tsai-e-commerce monthly 0.5 2023-06-25 https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617958635717-W4GZQMRU5T0KEPN91DSO/Untitled+%287%29.jpg home page - Information Architecture Review Photos from the artist’s collection, Cerâmica Carol Tsai https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617817931307-KEQ8BRU2G8ZXRDS4YPIP/EN_perguntas+entrevista.jpg home page - Information Architecture Review Creating a script for our interview https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617815585565-MLKE0YH88UL8SURQONY4/EN_demograficos.jpg home page - Information Architecture Review Demographic data obtained by the ceramist’s Instagram, with about 11k followers https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617817853655-CFO96YFDPDPVZRJBRAN0/EN_benchmark.JPG home page - Information Architecture Review Competitor analysis matrix https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617818297801-AM50NBP5EXQ78029V5PK/EN_insights.jpg home page - Information Architecture Review https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617818497133-0A00T2Q7ZMKWYDUJDEZI/sitemap.jpg home page - Information Architecture Review Our sitemap https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617818932049-R0HVKT4VB6ELEWWPQWWX/mapa+de+empatia.jpg home page - Information Architecture Review Empathy Map — a tool that helps to structure the persona https://images.squarespace-cdn.com/content/v1/6064a12a93aaa5277d982ea1/1617819099406-YO7SA83R2P8ZAAPPET5N/EN_job+to+be+done.jpg home page - 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